The Saturday Selection, Vol. 30

On Ed Ruscha honey, typing "Hey," and Black Friday marketing.

Every day, WITI’s group chats buzz with fresh links. As part of our new Saturday send for paid readers, we’re rounding up 11 of the best.

It’s WITI, on the weekend.

Why are these interesting?

Don’t Just Type Hello! (No Hello)

An entire website dedicated to a quiet pandemic that’s taken over our messaging.

My Gucci Addiction (GQ)

“My name is Buzz Bissinger. I am 58 years old, the best-selling author of Friday Night Lights, father of three… and in the past few years, I’ve bought eighty-one leather jackets.”

The Tokyo Metro Will Now Operate One Of London’s Subway Lines (The Guardian)

They’re taking over from China, which was overseeing it before. (I thought it was the U.K. the whole time.)