Why is this interesting? - Monday, March 25

A deep dive into synthetic diamonds (and a bonus cactus)

The diamond industry is basically one big marketing case study. There’s the “Diamond is Forever” campaign, as well as the notion that people should spend two months salary on a ring, lest they be seen as a cheapskate. Hell, the entire idea of an engagement ring came from De Beers, the largest diamond company. It would make sense, then, that the entire i…