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Why is this interesting? - The Digital Advertising Edition

On marketing, endogeneity, and Wanamaker’s Dilemma

Guest Contributor
Nov 13, 2019
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Rick Webb (RLW) used to be my boss (and Colin’s too) during our time at The Barbarian Group, which he co-founded. He is a prolific writer, thinker, podcaster, and consumer of media. He’s also the only person I’ve ever met who thinks and speaks in bullet points. We’ve been bothering him for months to write something for us and we finally broke through. T…

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