Why is this interesting? - The Gift Card Economics Edition
On stored value, shadow loans, and consumer brands
Colin here. Walk down an aisle in any CVS and you’ll see a huge wall of gift cards. Often bought when you don’t have the time or energy to think of a better present, they are a mainstay of modern life, with Americans purchasing around $171 Billion worth in 2019.
They are also incredibly good business for the brands that issue them. According to a deep-d…
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