Why is this interesting? - The Net Promoter Score Edition

On COVID, airlines, and generosity as a brand builder

Colin here. I wrote recently about customer experience in the COVID-era and how the typical cool bells and whistles of brand experience have taken a backseat to things that give people confidence in the brand. Four Seasons, Emirates, and others have ported part of their considerable operational prowess and into tangible signals and actions of safety. 

An…