Monserrat Alvarez (MA) is the founder of Heimat Atlantica, a brand we heard about last year and find super interesting. We’re pleased to have her thoughtful and creative perspective on the page today. -Colin (CJN). Tell us about yourself. My name is Montserrat. I grew up in Pontevedra, a small fishing town on the Atlantic coast of Spain. I moved to Rome when I was 19 years old to study Art History and Fashion at the Sapienza University; at the time, I understood that the most interesting projects came from the intersection of different disciplines. After Rome, I moved to Paris to get a master’s degree in architecture history at the Sorbonne. I started a Phd – focusing on role of architecture in building the corporate image of a luxury fashion brand - which I never ended up finishing because I was recruited to be Director of Ronan & Erwan Bouroullec’s furniture design studio. I ended up living in Paris for 13 years.
'the beauty of everyday objects' is a must-read 🎯 Marc dug deeper into the whole Mingei philosophy here if interested: https://open.substack.com/pub/objet/p/074-the-hand-crafted-art-of-ordinary?r=2cys&utm_medium=ios&utm_campaign=post
Simply brilliant in every sense of the word.