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The Seoul Retail Edition
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The Seoul Retail Edition

On innovation, creativity, and merchadising

Guest Contributor
Nov 17, 2022
∙ Paid
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The Seoul Retail Edition
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Amber Finlay (AF) leads product marketing on the SNKRS app at Nike. She previously contributed the Good Place Edition, Sonic Parenting Edition and the Lightning Edition. 

Amber here. I’m in Seoul this week on business, which for me involves visiting a lot of shops that sell sneakers and streetwear.  From what I’ve seen, Seoul retail experiences are truly…

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