The Subscribe Now Edition
On the future of WITI
Colin and Noah here. Since the beginning of WITI, we’ve experimented with everything from classifieds to having brands sponsor to underwrite the publication.
Today, we are going to start a more formalized paid subscriber push. Wednesdays will be paywalled and we will have a dedicated weekend send for subscribers.
For five years (!) we've published 4-5 times per week from a wide range of voices and topics ranging from J. Peterman, to Go Bags, to the physics of F1 to the Emergency Backup Goalie (EBUG).
Going forward, we want to be more expansive in our thinking of what WITI can be: think live events in multiple markets, one-off interesting experiences (e.g. a listening night in a loft hosted by one of the best high-end audiophile makers), and generally trying to enlarge the scope of interestingness we are putting out into the world.
We will also continue improving the editorial product that you’ve come to enjoy. The first step happened earlier this year when we enlisted the expertise of editor Louis Cheslaw to elevate our copy. Louis has helped streamline everything for us in addition to making sure every edition is top notch. Part of this paid push is expanding his role to help in develop the dedicated weekend send for paying members.
WITI has been a generative journey for us. More subscribers means the ability to underwrite more experimentation and chase our curiosity where it leads. We would love your support.
— Colin and Noah.
P.S. If you’re already subscriber, thank you. Also, anyone that has written for us has a lifetime membership. Hit us on DM in the WITI Slack if you need it. And if, for any reason, you would like a comp, hit us up zero questions asked. Thank you.
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Your content is the most interesting I get via newsletters and other subscriptions. And I understand the wish to get paid. But seeing that almost everyone on Substack tries to charge about 10 dollars per month from readers seems a bit insane. I guess you have done your math and figured out that lower price would not give you more subscribers. But perhaps its also worthwhile to consider that not everyone is from the US where this is basically a price of a cup of coffee in a lot of places. I paid 7-8 euros monthly for a daily subscription of a paper newspaper delivered to my mailbox and I pay the same fro a digital access to the biggest media publisher in my country. I am sorry to not be able to read the full posts any more but paying 10 dollars for a newsletter means that I have to give up sth else that is vital for my family. Thank you and goodbye.