Why is this interesting? - The Baby Boomer Edition
On Baby Boomers, marketing, and learning from Japan
Colin here. I’ve been thinking and reading a lot about Baby Boomers lately. While they represent a huge swath of the consumer economy, amongst advertisers they are one of the most critically underserved, under-represented, and plain old condescended to.
Part of the reason for that is our collective obsession with millennials. Their preferences, consumpt…
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